[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.humyo.cz\/z-ceho-se-sklada-mezinarodni-marketingove-prostredi\/#Article","mainEntityOfPage":"https:\/\/www.humyo.cz\/z-ceho-se-sklada-mezinarodni-marketingove-prostredi\/","headline":"Z \u010deho se skl\u00e1d\u00e1 mezin\u00e1rodn\u00ed marketingov\u00e9 prost\u0159ed\u00ed?","name":"Z \u010deho se skl\u00e1d\u00e1 mezin\u00e1rodn\u00ed marketingov\u00e9 prost\u0159ed\u00ed?","description":"P\u0159\u00edrodn\u00ed prost\u0159ed\u00ed \u2013 v\u00a0r\u00e1mci n\u011bj se zji\u0161\u0165uje p\u0159edev\u0161\u00edm velikost zem\u011b, podneb\u00ed, dostatek vodn\u00edch zdroj\u016f, orografick\u00e9 podm\u00ednky, klima, ve kter\u00e9 zem\u011b le\u017e\u00ed, nadmo\u0159sk\u00e1 v\u00fd\u0161ka a mnoho dal\u0161\u00edho. Demografick\u00e9 prost\u0159ed\u00ed \u2013 zam\u011b\u0159uje se zejm\u00e9na na po\u010det obyvatel dan\u00e9 zem\u011b, pod\u00edl mu\u017e\u016f a \u017een, trendy v\u00a0popula\u010dn\u00edm v\u00fdvoji (t\u00fdkaj\u00edc\u00ed se zejm\u00e9na velikost\u00ed rodin, po\u010dt\u016f s\u0148atk\u016f \u010di single \u017eij\u00edc\u00edch lid\u00ed,…","datePublished":"2025-03-03","dateModified":"2023-05-02","author":{"@type":"Person","@id":"https:\/\/www.humyo.cz\/author\/#Person","name":"","url":"https:\/\/www.humyo.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/03ef97ef22d1b0d07a8e6c50d88cc1823592c58a091286b466bcec36e31eaab2?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/03ef97ef22d1b0d07a8e6c50d88cc1823592c58a091286b466bcec36e31eaab2?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"humyo.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.humyo.cz\/wp-content\/uploads\/img_a314203_w2059_t1524988739.jpg","url":"https:\/\/www.humyo.cz\/wp-content\/uploads\/img_a314203_w2059_t1524988739.jpg","height":0,"width":0},"url":"https:\/\/www.humyo.cz\/z-ceho-se-sklada-mezinarodni-marketingove-prostredi\/","wordCount":538,"articleBody":"P\u0159\u00edrodn\u00ed prost\u0159ed\u00ed \u2013 v\u00a0r\u00e1mci n\u011bj se zji\u0161\u0165uje p\u0159edev\u0161\u00edm velikost zem\u011b, podneb\u00ed, dostatek vodn\u00edch zdroj\u016f, orografick\u00e9 podm\u00ednky, klima, ve kter\u00e9 zem\u011b le\u017e\u00ed, nadmo\u0159sk\u00e1 v\u00fd\u0161ka a mnoho dal\u0161\u00edho.\tDemografick\u00e9 prost\u0159ed\u00ed \u2013 zam\u011b\u0159uje se zejm\u00e9na na po\u010det obyvatel dan\u00e9 zem\u011b, pod\u00edl mu\u017e\u016f a \u017een, trendy v\u00a0popula\u010dn\u00edm v\u00fdvoji (t\u00fdkaj\u00edc\u00ed se zejm\u00e9na velikost\u00ed rodin, po\u010dt\u016f s\u0148atk\u016f \u010di single \u017eij\u00edc\u00edch lid\u00ed, rozvodovost\u2026), hustotu os\u00eddlen\u00ed, po\u010det ekonomicky aktivn\u00edch obyvatel, \u00farove\u0148 dosa\u017een\u00e9ho vzd\u011bl\u00e1n\u00ed, \u00fadaje o zdravotn\u00edm stavu, stupe\u0148 urbanizace\u2026\tTechnick\u00e9 prost\u0159ed\u00ed \u2013 zam\u011b\u0159uj\u00edc\u00ed se na technickou infrastrukturu zem\u011b. Jedn\u00e1 se p\u0159edev\u0161\u00edm o \u00farove\u0148 a pokryt\u00ed zem\u011b telekomunika\u010dn\u00edmi slu\u017ebami a s\u00edt\u00ed, hustota a struktura obchodn\u00edch s\u00edt\u00ed, kvalita dopravn\u00edch s\u00edt\u00ed a jejich struktura, \u00farove\u0148 finan\u010dn\u00edch slu\u017eeb\u2026\tPr\u00e1vn\u00ed prost\u0159ed\u00ed \u2013 souvis\u00ed \u00fazce tak\u00e9 s\u00a0politick\u00fdm prost\u0159ed\u00edm. V\u00a0mezin\u00e1rodn\u00edm prost\u0159ed\u00ed existuje \u0159ada pravidel, kter\u00e1 jsou kompatibiln\u00ed tak, aby usnad\u0148ovala mezin\u00e1rodn\u00ed obchod. Na druh\u00e9 stran\u011b si v\u0161ak jednotliv\u00e9 zem\u011b zachov\u00e1vaj\u00ed tak\u00e9 odli\u0161n\u00e9 pr\u00e1vn\u00ed normy, kter\u00e9 mohou b\u00fdt pro podniky rizikem a p\u0159\u00ed\u010dinou jejich ne\u00fasp\u011bchu.\tPolitick\u00e9 prost\u0159ed\u00ed \u2013 s\u00a0politick\u00fdm prost\u0159ed\u00edm souvis\u00ed n\u00e1sleduj\u00edc\u00ed pojmy:\t\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Kategorizace zem\u00ed podle politick\u00e9ho rizika \u2013 politicky velmi stabiln\u00ed zem\u011b, politicky relativn\u011b klidn\u00e9 zem\u011b, politicky neklidn\u00e9 zem\u011b, zem\u011b bezprost\u0159edn\u011b p\u0159ed politick\u00fdm p\u0159evratem, zem\u011b ve v\u00e1le\u010dn\u00e9m stavu.\t\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Indik\u00e1tory politick\u00e9ho rizika \u2013 mezi hlavn\u00ed indik\u00e1tory spad\u00e1 p\u0159edev\u0161\u00edm politick\u00e1 stabilita zem\u011b, politick\u00fd re\u017eim, syst\u00e9m politick\u00fdch stran, stabilita vl\u00e1dy, parlamentn\u00ed a legislativn\u00ed syst\u00e9m, soci\u00e1ln\u00ed nepokoje, rasov\u00e1 sn\u00e1\u0161enlivost, n\u00e1znaky n\u00e1sil\u00ed a teroru, nez\u00e1konn\u00e9 chov\u00e1n\u00ed, pir\u00e1tstv\u00ed v\u00a0oblasti technologi\u00ed, vztah dom\u00e1c\u00edch obyvatel v\u016f\u010di zahrani\u010dn\u00edm subjekt\u016fm, a podobn\u011b.\tKulturn\u00ed prost\u0159ed\u00ed \u2013 zam\u011b\u0159uje se p\u0159edev\u0161\u00edm na jazyk (verb\u00e1ln\u00ed a neverb\u00e1ln\u00ed projevy, \u00farove\u0148 my\u0161len\u00ed, \u0159e\u010d t\u011bla\u2026), estetiku a um\u011bn\u00ed (oblast t\u00fdkaj\u00edc\u00ed se vzhledu, vkusu, stylu, designu, podle toho doch\u00e1z\u00ed k\u00a0v\u00fdvoji obalu v\u00fdrobku, k\u00a0tvorb\u011b reklamy\u2026), hodnoty a zp\u016fsob \u017eivota (vztah k\u00a0hodnot\u00e1m, k\u00a0rodin\u011b, spole\u010densk\u00fdm skupin\u00e1m, n\u00e1rodn\u00edmu c\u00edt\u011bn\u00ed\u2026), vzd\u011bl\u00e1n\u00ed (stupe\u0148 gramotnosti, podle toho se tvo\u0159\u00ed reklama a odv\u00edj\u00ed se od toho spr\u00e1vn\u00e1 srozumitelnost reklamy, n\u00e1vody k\u00a0pou\u017e\u00edv\u00e1n\u00ed v\u00fdrobk\u016f\u2026), n\u00e1bo\u017eenstv\u00ed (v n\u011bkter\u00fdch zem\u00edch hraje v\u00fdznamnou roli, nebo\u0165 n\u00e1bo\u017eenstv\u00ed determinuje lidsk\u00e9 hodnoty \u2013 n\u011bkter\u00e9 v\u00fdrobky tak mohou b\u00fdt zak\u00e1zan\u00e9, projevuj\u00ed se odli\u0161nosti ve sv\u00e1tc\u00edch, zem\u011b maj\u00ed odli\u0161n\u00e9 voln\u00e9 dny v\u00a0t\u00fddnu, odli\u0161n\u00e9 postaven\u00ed \u017een ve spole\u010dnosti\u2026).\tSoci\u00e1ln\u00ed prost\u0159ed\u00ed \u2013 \u00fazce se vztahuje pr\u00e1v\u011b ke kulturn\u00edmu prost\u0159ed\u00ed. Zam\u011b\u0159uje se zejm\u00e9na na soci\u00e1ln\u00ed stratifikaci spole\u010dnosti a relativn\u011b trval\u00e9 rozd\u011blen\u00ed spole\u010dnosti. Rozli\u0161uj\u00ed se dv\u011b hlavn\u00ed soci\u00e1ln\u00ed skupiny \u2013 referen\u010dn\u00ed skupiny (prim\u00e1rn\u00ed a sekund\u00e1rn\u00ed), aspira\u010dn\u00ed skupiny.                                                                                                                                                                                                                                                                                                                                                                                        4.2\/5 - (10 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Z \u010deho se skl\u00e1d\u00e1 mezin\u00e1rodn\u00ed marketingov\u00e9 prost\u0159ed\u00ed?","item":"https:\/\/www.humyo.cz\/z-ceho-se-sklada-mezinarodni-marketingove-prostredi\/#breadcrumbitem"}]}]